Switch - Keep your promise, change the market

Change doesn’t come from the top — it starts when enough of us keep our promises.

Many everyday services — like insurance, banking, energy, and telecom — are interchangeable, yet consumers rarely influence providers. Switch gives communities the power to shape markets by simply keeping their promise to switch to fairer, greener alternatives once conditions are met: same quality, same convenience, better ethics.

When enough people act, this creates transaction-level leverage: providers that adapt gain committed customers, while those that don’t risk losing demand. AI and platform tools make the process seamless — tracking commitments, identifying substitutes, and calculating fair profit-sharing — while enabling new providers to compete and reward sustainable behavior.

By turning everyday choices into collective impact, Switch empowers communities to influence brands, reward fairness, and drive a more sustainable economy — one promise at a time.

Join the track

We’re shaping Switch as part of the Fox & Friends open studio — designing a platform where conscious consumer choice becomes an opportunity, not an obligation. If you have expertise in AI, data, behavioral design, service operations, marketing, or community engagement, and want to join as an early stage contributor - get in touch to explore how we can build this track together.

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